I guess we're safe for a while longer...

J

John Larkin

Guest
http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676


John
 
On Fri, 04 Mar 2005 19:40:37 -0800, John Larkin
<jjSNIPlarkin@highTHISlandPLEASEtechnology.XXX> wrote:

http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676


John
I didn't know you couldn't just write some code and get an analog
design ;-)

Bwahahahahaha!

...Jim Thompson
--
| James E.Thompson, P.E. | mens |
| Analog Innovations, Inc. | et |
| Analog/Mixed-Signal ASIC's and Discrete Systems | manus |
| Phoenix, Arizona Voice:(480)460-2350 | |
| E-mail Address at Website Fax:(480)460-2142 | Brass Rat |
| http://www.analog-innovations.com | 1962 |

I love to cook with wine. Sometimes I even put it in the food.
 
On Sat, 05 Mar 2005 08:28:32 -0700, Jim Thompson
<thegreatone@example.com> wrote:

On Fri, 04 Mar 2005 19:40:37 -0800, John Larkin
jjSNIPlarkin@highTHISlandPLEASEtechnology.XXX> wrote:


http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676


John

I didn't know you couldn't just write some code and get an analog
design ;-)

Bwahahahahaha!

...Jim Thompson

Neither did a bunch of VCs with more money ($44e6) than brains.
Interesting that digital design has progressed from gates to macros to
RTL to HDLs to SystemC to UML, but analog is still art.

John
 
Hello John,

http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676


John


I didn't know you couldn't just write some code and get an analog
design ;-)

Bwahahahahaha!

...Jim Thompson




Neither did a bunch of VCs with more money ($44e6) than brains.
Interesting that digital design has progressed from gates to macros to
RTL to HDLs to SystemC to UML, but analog is still art.
It reminds me of software to simulate EMI behavior. One can spend oodles
of money on that but at the end of the day what really counts is decades
of experience.

Regards, Joerg

http://www.analogconsultants.com
 
John Larkin wrote:
On Sat, 05 Mar 2005 08:28:32 -0700, Jim Thompson
thegreatone@example.com> wrote:


On Fri, 04 Mar 2005 19:40:37 -0800, John Larkin
jjSNIPlarkin@highTHISlandPLEASEtechnology.XXX> wrote:


http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676


John

I didn't know you couldn't just write some code and get an analog
design ;-)

Bwahahahahaha!

...Jim Thompson



Neither did a bunch of VCs with more money ($44e6) than brains.
Interesting that digital design has progressed from gates to macros to
RTL to HDLs to SystemC to UML, but analog is still art.

John
Probably because counting to one isnt that hard :)

Cheers
Terry
 
John Larkin wrote:
http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676
Yes, a PhD, a good idea to start with, then a price such "startup
company of the season", and you feel indestructible.
Reality creeps in, oh, the market is different, oh, we need to
change this and that, oh, the money is gone...

Happens too often.
I recently spoke to someone having experienced that.
"We weren't told ...", "we didn't expect ..."
So apparently some coaching should be included in the prices.

Rene
--
Ing.Buero R.Tschaggelar - http://www.ibrtses.com
& commercial newsgroups - http://www.talkto.net
 
On Sun, 06 Mar 2005 09:20:37 +1300, Terry Given <my_name@ieee.org>
wrote:


Neither did a bunch of VCs with more money ($44e6) than brains.
Interesting that digital design has progressed from gates to macros to
RTL to HDLs to SystemC to UML, but analog is still art.

John


Probably because counting to one isnt that hard :)
---
Depends on how much time you've got to get there and on how finely
divided the distance is.

--
John Fields
 
John Fields wrote:
On Sun, 06 Mar 2005 09:20:37 +1300, Terry Given <my_name@ieee.org
wrote:



Neither did a bunch of VCs with more money ($44e6) than brains.
Interesting that digital design has progressed from gates to macros to
RTL to HDLs to SystemC to UML, but analog is still art.

John


Probably because counting to one isnt that hard :)


---
Depends on how much time you've got to get there and on how finely
divided the distance is.
Exactly. Starting at zero, and counting in steps of one, its pretty
easy. OTOH if your noise floor sets the "resolution" to be much less
than one (-120dB anyone?) then the job is a bit trickier.

Cheers
Terry
 
http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676
Zero reading comprehension once again. The technology is proven and it
outperformed SPICE in spades for what it did, but the
customer base is too small, the functionality too limited, and
investment must have been
sizable :"Barcelona's customers include Analog Devices, Matsushita,
STMicroelectronics and Toshiba."

http://www.cadence.com/partners/connections/member.aspx?member=member_BarcelonaDesignInc
 
On Sat, 05 Mar 2005 22:28:57 GMT, Fred Bloggs <nospam@nospam.com>
wrote:

http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676

Zero reading comprehension once again. The technology is proven and it
outperformed SPICE in spades for what it did, but the
customer base is too small, the functionality too limited, and
investment must have been
sizable :"Barcelona's customers include Analog Devices, Matsushita,
STMicroelectronics and Toshiba."

http://www.cadence.com/partners/connections/member.aspx?member=member_BarcelonaDesignInc
---
So your billion dollar customers deploy your hundred-thousand dollar
system because it's supposed to save them millions and they find it
lacking but, graciously, don't bother to ask for a refund. Instead,
they write you off. So now down in the noise even though you can
still call them customers, even if what you sold them didn't work for
them.

The company seems to me to be akin to Mazda, which initially came out
and touted Felix Wankel's rotary engine (which was supposed to be the
be-all and end-all of internal combustion engines) but, when sales
proved to be lackluster, quickly downshifted and started making
reciprocating engine cars, just like everyone else.

Lucky for Mazda (unless luck had nothing to do with it and they
successfully planned for a Waterloo) they managed to capture enough of
a share of the auto business to stay in business.

Barcelona, it seems, didn't successfully plan for failure with a
failure strategy, and even though they flailed around trying to keep
their heads above water when their ship sunk, they bit the dust.

Oh well...

--
John Fields
 
John Fields wrote:
On Sat, 05 Mar 2005 22:28:57 GMT, Fred Bloggs <nospam@nospam.com
wrote:




http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676

Zero reading comprehension once again. The technology is proven and it
outperformed SPICE in spades for what it did, but the
customer base is too small, the functionality too limited, and
investment must have been
sizable :"Barcelona's customers include Analog Devices, Matsushita,
STMicroelectronics and Toshiba."

http://www.cadence.com/partners/connections/member.aspx?member=member_BarcelonaDesignInc


---
So your billion dollar customers deploy your hundred-thousand dollar
system because it's supposed to save them millions and they find it
lacking but, graciously, don't bother to ask for a refund. Instead,
they write you off. So now down in the noise even though you can
still call them customers, even if what you sold them didn't work for
them.

The company seems to me to be akin to Mazda, which initially came out
and touted Felix Wankel's rotary engine (which was supposed to be the
be-all and end-all of internal combustion engines) but, when sales
proved to be lackluster, quickly downshifted and started making
reciprocating engine cars, just like everyone else.

Lucky for Mazda (unless luck had nothing to do with it and they
successfully planned for a Waterloo) they managed to capture enough of
a share of the auto business to stay in business.

Barcelona, it seems, didn't successfully plan for failure with a
failure strategy, and even though they flailed around trying to keep
their heads above water when their ship sunk, they bit the dust.

Oh well...
Barcelona may be gone as an independent EDA but someone still owns the
IP and I'm certain this will be licensed to companies like Cadence and
others, let them market it to an existing market share- which is maybe
what they should have done from the start. Maybe they would never have
received the start-up VC-ization without big shot plans for becoming a
big shot enterprise with fantabulously high return on initial
investment. This may not be the bad luck story it appears to be on the
surface:)
 
On Sat, 05 Mar 2005 18:13:03 -0600, the renowned John Fields
<jfields@austininstruments.com> wrote:
The company seems to me to be akin to Mazda, which initially came out
and touted Felix Wankel's rotary engine (which was supposed to be the
be-all and end-all of internal combustion engines) but, when sales
proved to be lackluster, quickly downshifted and started making
reciprocating engine cars, just like everyone else.
According to their history page, Mazda (three syllables in Japanese
and in Mandarin) made their first vehicle in 1931 (the "Mazdago"
three-wheeled truck), and their first car in 1960. Their first rotary
wasn't introduced until 1967. Their 2005 RX-8 has a rotary in it.

A common trait with Japanese manufacturers of the day- they tried to
identify a trend and buy into it lock, stock and barrel. It was easy
enough when they were playing catchup and had other (structural)
advantages. It got a lot harder when they caught up with (and in some
cases surpassed) everyone else-- the risk factors equalized.

The Wankel turned out to have a short life, be expensive to repair and
have poor fuel efficiency. Acceptable for a sports car, but not for a
family puddle-jumper.

Lucky for Mazda (unless luck had nothing to do with it and they
successfully planned for a Waterloo) they managed to capture enough of
a share of the auto business to stay in business.

Barcelona, it seems, didn't successfully plan for failure with a
failure strategy,
Sounds like failure paid fairly well. Somebody else's money.

and even though they flailed around trying to keep
their heads above water when their ship sunk, they bit the dust.

Oh well...
http://www.eedesign.com/showArticle.jhtml?articleID=22102562

I notice they didn't mention anything about their sales, just their
venture capital funding. It would be interesting to see their business
plan. There are lots of good product concepts and good technologies
that are very difficult to make a profit from, let alone justify
USD4.40E07 in risk capital. Maybe they'll open-source it. ;-)


Best regards,
Spehro Pefhany
--
"it's the network..." "The Journey is the reward"
speff@interlog.com Info for manufacturers: http://www.trexon.com
Embedded software/hardware/analog Info for designers: http://www.speff.com
 
On Sun, 06 Mar 2005 00:26:37 GMT, Fred Bloggs <nospam@nospam.com>
wrote:

John Fields wrote:
On Sat, 05 Mar 2005 22:28:57 GMT, Fred Bloggs <nospam@nospam.com
wrote:




http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676

Zero reading comprehension once again. The technology is proven and it
outperformed SPICE in spades for what it did, but the
customer base is too small, the functionality too limited, and
investment must have been
sizable :"Barcelona's customers include Analog Devices, Matsushita,
STMicroelectronics and Toshiba."

http://www.cadence.com/partners/connections/member.aspx?member=member_BarcelonaDesignInc


---
So your billion dollar customers deploy your hundred-thousand dollar
system because it's supposed to save them millions and they find it
lacking but, graciously, don't bother to ask for a refund. Instead,
they write you off. So now down in the noise even though you can
still call them customers, even if what you sold them didn't work for
them.

The company seems to me to be akin to Mazda, which initially came out
and touted Felix Wankel's rotary engine (which was supposed to be the
be-all and end-all of internal combustion engines) but, when sales
proved to be lackluster, quickly downshifted and started making
reciprocating engine cars, just like everyone else.

Lucky for Mazda (unless luck had nothing to do with it and they
successfully planned for a Waterloo) they managed to capture enough of
a share of the auto business to stay in business.

Barcelona, it seems, didn't successfully plan for failure with a
failure strategy, and even though they flailed around trying to keep
their heads above water when their ship sunk, they bit the dust.

Oh well...


Barcelona may be gone as an independent EDA but someone still owns the
IP and I'm certain this will be licensed to companies like Cadence and
others, let them market it to an existing market share- which is maybe
what they should have done from the start. Maybe they would never have
received the start-up VC-ization without big shot plans for becoming a
big shot enterprise with fantabulously high return on initial
investment. This may not be the bad luck story it appears to be on the
surface:)
---
Perhaps not but, with the failure of the company, any IP which is
viable and negotiable after the inevitable rounds of NDA's will
certainly belong to the CV's.

And what are they going to do with it? Sell it?

LOL, they won't even understand how it works, all they'll know about
it is what they've been told.

--
John Fields
 
Rene Tschaggelar wrote:
Tim Wescott wrote:

Joerg wrote:

Hello Rene,

So apparently some coaching should be included in the prices.


That, and a few third party opinions. A lot of VC funded disasters
could have been avoided. It is amazing, before someone agrees to even
a minor surgery they usually obtain several expert opinions. Same
when they buy a house. But when it comes to sinking tons of money
into a start-up this diligence isn't always there.

Once I had dinner with the founder of a company whose core idea had
fizzled. I asked him why they had turned down an offer for help years
ago. He didn't really have an answer but it was too late anyway. This
had been a project that clearly would have made it big time. Should
have, could have. Very sad.

I recently read a book "A Good Hard Kick in the Ass: Basic Training
for Entrepreneurs" by Rob Adams, a VC group in Texas. He goes through
some of these questions, and explains why his group doesn't invest
unless the startup has done it's homework.


These homework are partially junk. Eg the biz plan. It
contains projected sales, meaning pure fiction.
This case I came across, they made some expensive devices,
in the 50k$ range each. Well, the potential customers
showed great interest. When they ask for a trial period,
say half a year, since it is very new technology and some
difficulties are to be expected in term of life time, service
intervalls and such, this appears to be reasonable. When
10 customers request for a trial period at the same time,
then you have half a million in the field running on a hefty
interest rate. They natually pay afterwards.
That apparently broke their neck. The employees and the lab
had to be paid at the same time.

It is more the unexpected that comes up suddenly that matter.
Well, insiders could anticipate unexpected turns.
But then it is the insiders of the business that are feared
most by startups.

Rene
A 6-month *free* trial on a high priced item from a start-up? That
sounds more like someone trying to incur favoritism than a business
plan. They *deserved* to go out of business. And if the product
attributes were not strong enough to dictate reasonable terms of sale
and trial, then they shouldn't have even started the thing in the first
place.
 
Rene Tschaggelar <none@none.net> wrote:

John Larkin wrote:
http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676

Yes, a PhD, a good idea to start with, then a price such "startup
company of the season", and you feel indestructible.
Reality creeps in, oh, the market is different, oh, we need to
change this and that, oh, the money is gone...

Happens too often.
I recently spoke to someone having experienced that.
"We weren't told ...", "we didn't expect ..."
So apparently some coaching should be included in the prices.
Some coaching? I think some marketing. Technology doesn't sell itself.
Besides, analog synthesis sounds like a next to non-existent market to
me.

--
Reply to nico@nctdevpuntnl (punt=.)
Bedrijven en winkels vindt U op www.adresboekje.nl
 
On Sat, 05 Mar 2005 22:28:57 GMT, Fred Bloggs <nospam@nospam.com>
wrote:

http://www.eedesign.com/news/showArticle.jhtml?articleId=60405676

Zero reading comprehension once again. The technology is proven and it
outperformed SPICE in spades for what it did, but the
customer base is too small, the functionality too limited, and
investment must have been
sizable :"Barcelona's customers include Analog Devices, Matsushita,
STMicroelectronics and Toshiba."
Right. Sounds wonderful.

I was talking to Mark Kahrs yesterday about the art-vs-science aspects
of analog design, and I mentioned the Barcelona thing. Turns out he
knows the technology and some of the people involved. He said this was
a classic case of have-a-hammer-so-everything-looks-like-a-nail. They
had something (can't remember the pronunciation) like a pithynomial or
something, a special class of polynomials that they figured was
efficient for solution-space searching and optimization, where the
goodness factor of any point in n-space was a Spice simulation result.
Clearly such searching is computationally demanding, so they decided
to throw hundreds of processors at a given problem. It wasn't nearly
enough.

This reminds me of the Taguchi technique, where circuits were
mathematically optimized but as a result generally didn't work. I'll
try to get more scoop; sounds interesting.

Gad, but I love analog design.

John
 
On Sat, 05 Mar 2005 21:13:01 GMT, Joerg
<notthisjoergsch@removethispacbell.net> wrote:

Hello Rene,

So apparently some coaching should be included in the prices.


That, and a few third party opinions. A lot of VC funded disasters could
have been avoided. It is amazing, before someone agrees to even a minor
surgery they usually obtain several expert opinions. Same when they buy
a house. But when it comes to sinking tons of money into a start-up this
diligence isn't always there.

Once I had dinner with the founder of a company whose core idea had
fizzled. I asked him why they had turned down an offer for help years
ago. He didn't really have an answer but it was too late anyway. This
had been a project that clearly would have made it big time. Should
have, could have. Very sad.
I've seen a tendency for funded startups to try to do everything
themselves, like develop their own electronics and write software from
scratch, because they think the money supply is unlimited and that
they're the smartest people in the world anyhow. One disaster I was
around, the folks decided they needed two scanning electron
microscopes to align their sample (cheap optical microscopes would
have worked fine) and then decided that, as a little side project,
they would just build their own. Ditto electronics: I designed (for
free) some pretty good, certainly workable stuff to get their
instrument going, but their engineers wanted to do it "better", so
megabucks later they're about where they were before.

John
 
I read in sci.electronics.design that John Larkin <jjSNIPlarkin@highTHIS
landPLEASEtechnology.XXX> wrote (in <44hm21h6jf15ahbd1bd4djj7nupf2qhdjg@
4ax.com>) about 'I guess we're safe for a while longer...', on Sun, 6
Mar 2005:
They had
something (can't remember the pronunciation) like a pithynomial or
something, a special class of polynomials that they figured was
efficient for solution-space searching and optimization, where the
goodness factor of any point in n-space was a Spice simulation result.
Plethynomial?
--
Regards, John Woodgate, OOO - Own Opinions Only.
The good news is that nothing is compulsory.
The bad news is that everything is prohibited.
http://www.jmwa.demon.co.uk Also see http://www.isce.org.uk
 
On Sun, 6 Mar 2005 18:49:29 +0000, John Woodgate
<jmw@jmwa.demon.contraspam.yuk> wrote:

I read in sci.electronics.design that John Larkin <jjSNIPlarkin@highTHIS
landPLEASEtechnology.XXX> wrote (in <44hm21h6jf15ahbd1bd4djj7nupf2qhdjg@
4ax.com>) about 'I guess we're safe for a while longer...', on Sun, 6
Mar 2005:
They had
something (can't remember the pronunciation) like a pithynomial or
something, a special class of polynomials that they figured was
efficient for solution-space searching and optimization, where the
goodness factor of any point in n-space was a Spice simulation result.

Plethynomial?
That sounds about right, but it doesn't google. I'll try to find out
more. Business failures are always fascinating.

John
 
On Sun, 6 Mar 2005 18:49:29 +0000, John Woodgate
<jmw@jmwa.demon.contraspam.yuk> wrote:

I read in sci.electronics.design that John Larkin <jjSNIPlarkin@highTHIS
landPLEASEtechnology.XXX> wrote (in <44hm21h6jf15ahbd1bd4djj7nupf2qhdjg@
4ax.com>) about 'I guess we're safe for a while longer...', on Sun, 6
Mar 2005:
They had
something (can't remember the pronunciation) like a pithynomial or
something, a special class of polynomials that they figured was
efficient for solution-space searching and optimization, where the
goodness factor of any point in n-space was a Spice simulation result.

Plethynomial?

"Posynomial." Lots of google hits. Seems to be the rage.

John
 

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